In this edition of Whiteboard Wednesday, JB focuses on controlling the sale. The Straight Line System is all about taking control of the sale — which you are able to do because you’ve positioned yourself as an expert — and then maintaining that control all the way to the close. That doesn’t mean there’s no wiggle room… depending on the situation, you may have to skip around a bit. The world is not a static place. It’s dynamic, and you must adjust to the game you’re given. Stay flexible, stay positive, stay enthusiastic, stay in control, and close the deal.
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