There’s a proper way to give gifts.
I’m not talking about re-gifting an old sweater you don’t want. There’s a legitimate strategy in giving gifts that can turn a prospective client into your best customer. It’s not just about overwhelming your potential clients with free lunches and fun items, it’s way easier than that. Listening to all facets of your client’s perspective can give you an edge when gift giving, that can separate you from other potential salespeople. Check out this out clip and pay attention to how gifts can lead to growth.
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