Every country is just a brand name, like your favorite soda or hotel chain. Yet we act is if country “brands” can never go south.
Is California still as relevant as a “brand” today as it was when the Beach Boys thrived… even despite high taxes, low quality of public schools, and roads that are falling apart?
Or could a new country with similarly beautiful beaches, beautiful people, and more pro-business, low-tax policies be the emerging brand ignored because it is lesser known?
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